Damian Lillard appeared on Jimmy Kimmel Live! Thursday night to promote adidas’ new ZX Flux. Aside from being lightweight and relatively inexpensive, the running shoe’s biggest selling point is its seemingly endless customizability, which Lillard and Kimmel demonstrated in the short skit below.
The ZX Flux is now available at footlocker.com in the $90-$120 price range. It is a direct descendent of the adidas ZX 8000, which was well received among runners and sneakerheads alike. With this sort of publicity on late night televsion, the new model could become very popular very quickly.