Last summer, Portland Trail Blazers’ shooting guard CJ McCollum was presented with an incredible opportunity: using the NBA Bubble in Orlando as a means to promote his new wine venture, CJ McCollum Heritage 91 pinot noir. Jeremy Repanich of Robb Report details how McCollum brought over 100 bottles of his special vintage to Orlando to share with other players as a kind of sneak preview. Even Kawhi Leonard had high praise.
“Hey, that wine you gave me was good,” McCollum recalls Leonard telling him. “A lot of people don’t know I drink wine, and I don’t know a lot about it, but I know that sh— was good.