PORTLAND, Ore. – “We are as much about feminism as we are about fashion,” Emma McIlroy explains. She’s describing Wildfang, an apparel company she founded with two partners five years ago – a company which, to her, is “equal parts fashion and activism.”
“Wildfang is really here to ensure that the gender roles that exist for women are broken,” she says, “and that we are really fueling women to be exactly who they want to be and unlock their potential, and destroy some of those stupid rules that exist about gender. We take that job really seriously.