Upon arrival at the Rio to compete in the 2021 World Series of Poker, you'll instantly notice a few changes to the host venue, starting with the main WSOP sponsor.
As you approach the main entrance stairway outside the Rio Convention Center, you'll be bombarded with advertisements for Velo, a nicotine pouch and lozenge product. The product placement is perfect given that players often go outside to smoke right in that area. Say what you want about the WSOP's major sponsor choice, but Velo clearly has a brilliant marketing department.