Online poker sites forming partnerships with sports stars and influencers is nothing new. However, in recent times, there has been a trend of social poker and online poker giants collaborating with Formula 1 racing teams.
PokerStars joined forces with Oracle Red Bull Racing, PartyPoker are in bed with McLaren Racing, and even GGPoker got in on the act when seven-time world champion Lewis Hamilton made a shock appearance at the tables in a $10,300 buy-in tournament during the site's High Rollers Week.