If you had asked industry experts to predict market leaders back when NJ online gambling first launched in late 2013, it’s unlikely many of them would have pegged Golden Nugget over bigger brands like Borgata and Caesars.
In fact, the casino had something of an ignominious start in New Jersey. Due to technical errors, Golden Nugget online launched later than the rest of the market, missing out on the first wave of enthusiasm and signups that accompanied the formal launch of regulated online gambling in the Garden State.
But despite the low expectations and initial stumble, Golden Nugget is quickly becoming the clear leader among the land-based license holders that operate online gambling sites in New Jersey.