When the Ultimate Fighting Championship, the most well-known mixed martial arts (MMA) promotion in the world, kicked off way back in 1993, it essentially served as a marketing tool for Brazilian Jiu-Jitsu when Royce Gracie ran roughshod over a series of larger, stronger competitors using his family's now-famous art.
Twenty-three years later, poker player JC Alvarado hopes the result will be much the same when he fights the much larger Olivier Busquet in a six-figure match slated for some time around late April.
The two agreed to meet in combat after Busquet put out a call on Twitter looking for an opponent.