Cryptocurrency-based online poker start-up Virtue Poker has brought Phil Ivey aboard its burgeoning team, PokerNews can exclusively reveal.
Ivey, widely considered one of the greatest players in the history of the game, will lend his expertise in a variety of areas. First, he will assist with product development, helping the Virtue team fine-tune their nearly finished poker client. Second, he can use his extensive contacts in the poker world to expand relationships for the company, adding value through increased reach and brand awareness. Finally, he can provide valuable info about the state of the poker world, from possible target markets to new and innovative game offerings.