Heard on the radio what I thought to be a remarkable statistic today regarding the fantasy sports site DraftKings and its ubiquitous advertising campaign. Went looking online afterwards to find out more, and found iSpot.tv’s list of the “Top 10 Spenders in TV Advertising this Week.”
That’s a screenshot of the list at left (click to embiggen). Over the last seven days, DraftKings has spent more on TV ads than anyone else in the U.S. -- a whopping $16,488,346 on 4,910 commercials. Also in the top 10 at No. 7 is DraftKings’ biggest DFS rival FanDuel who spent $11,467,852 on 2,710 ads.