Last week’s article from the “Strategy Vault” shared a past discussion with Andrew “BalugaWhale” Seidman about floating versus bluff-raising after the flop. There Seidman related his thought process when after having called a preflop raise from position, he misses the flop and watches his opponent makes a continuation bet. Folding is always a choice here, but he focuses on instances when he’d rather “float” or call the bet with an intention of bluffing on a later street, or go ahead and bluff right there by raising.
Seidman’s explains how decision in such a spot is affected in part by how his opponent plays, and also by the “equity” he has with his hand that missed the flop.