Severin Rasset, director of poker innovation and operations for PokerStars, announced today in a blog post a new rewards program for the world's biggest online poker site.
Called Stars Rewards, the program launches in Denmark next week. The worldwide rollout of the new program is expected later this summer.
A big part of the new integrated program is that the rewards are personalized to each player, whether that's poker, casino or sports bettors. Players collect so-called "chests" that offer a variety of rewards, all personalized to the games that one likes to play.