It was a good week for Phil Hellmuth and, by extension, for poker. The release of his new autobiography, Poker Brat, has garnered some mainstream attention. In true Hellmuth fashion, he is taking advantage of the spotlight.
Hellmuth was interviewed on CNBC's "PowerLunch", quoted on MarketWatch, featured in The Wall Street Journal, and even spent close to two hours talking to Doug Polk. And if all that isn't enough, he announced that he accepted an exclusive and well-sought-after invitation to speak at SXSW, a global event that attracts the best creative and professional minds in film, music, and technology.