Partypoker is set to reenter 21 markets in Europe and South America under the guidance of its new owners, GVC Holdings. Many of these markets are from countries that partypoker exited during April 2013.
GVC Holdings, who completed the reverse-takeover of partypoker's parent company bwin.party digital entertainment plc this month for £1.1 billion, has a proven track record in gray-area markets, which are countries where online gaming is neither clearly legal nor illegal. In 2012, GVC and William Hill joined forces to acquire Sportingbet in a deal that saw GVC take most of the sports book's gray-market operations and William Hill take on its Spanish and Australian arm.