The online division of William Hill has continually underperformed during the past few years, but a trading statement released to the London Stock Exchange on Nov. 14 reveals it has returned to growth.
Online wagering at William Hill’s mobile sportsbook increased six percent with net revenue growing four percent during the June 29 to Oc. 25 period (H2), with amounts wagered up two percent for the year to date. Average revenue per customer also increased during H2, improving by an impressive 16 percent.
“In this period we have continued to focus on online's turnaround, identifying efficiencies and international growth," Philip Bowcock, the interim CEO of William Hill, said.