Against the weakest, most straightforward players, do not be afraid to bluff! When they do not have an effective nut hand, they will usually fold if you apply enough pressure.
This was evidenced in a hand played by one of my students in a $1-$3 no-limit hold’em cash game. Everyone was sitting on an effective stack of $300 at a seven-handed table when the player in the hijack opened for $10. It folded around to us in the big blind and we called holding the .
We then checked the flop with the intention of folding if our opponent continues because we have nothing.