The Italian government is considering tightening the restrictions of its advertising laws by potentially prohibiting gaming-related commercials to be shown on television before midnight. Currently, the only restrictions on these types of advertisements are that they can't be presented within 30-minutes of any programming that is targeting an underage audience.
Previously, Italy's second biggest political party, the Movimento 5 Stelle, wanted to take things one step further and announced its intentions push legislation to prohibit gaming advertisements altogether, which could cost the country's advertising industry €80 million, according to eGaming Review.
While a total ban on commercials related to gaming is not considered to be on the table, it is believed the government is considering restricting the times these advertisements would be allowed to be broadcasted on television as a measure of strengthening the country's social responsibilities without being completely prohibitive to the country's gaming operators.