At the 2012 World Series of Poker, a shiny new product received its public unveiling. Players and fans the world over were introduced to a program with revolutionary potential. It could track the chip ebbs and flows of every player in a tournament while also serving as the back end operating system to run said tournament. It promised the ability to change the way poker tournaments were followed, with players and fans interacting at the stroke of a few keys.
That product was ChipTic. And it proved to be a colossal failure.
This is the oral history of ChipTic, from those who experienced it first-hand and witnessed that failure — three former employees, two members of WSOP staff and two poker media members who watched it implode.