The Global Poker League (GPL) reported that it has signed a long-term strategic partnership with China's leading digital sports media platform, Sina Sports.
Under the terms of the deal, Sina Sports becomes the Official Digital Media Partner of the GPL, and will add a poker channel to its already extensive list of coverage. Both the GPL and Sina Sports are now working together to ensure the vast Chinese audience receives comprehensive localized coverage of the GPL, including streaming of more than 400 hours of GPL events.
A press release by Sina Sports states that the partnership is a landmark deal for poker in China, and that the GPL is not a gambling league, but identifies itself as an eSport, focussing purely on competition and interaction with fans of the franchises.