Scroll through the 2015 World Series of Poker schedule and one event looks quite different from the rest: Event #55: $1,500 DraftKings 50/50 No-Limit Hold'em.
How did a sponsored event come to be on the WSOP schedule? Matt Kalish has the answer. A co-founder and now Chief Revenue Office of what has become a Daily Fantasy Sports (DFS) monstrosity, Kalish said DraftKings' braintrust has always seen a partnership with the WSOP as natural.
"I think the biggest reason why is there's something that people have in common who are attracted by strategy or skill games," he said.