At the end of October, Pennsylvania became the fourth U.S. state to legalize Internet gambling after the state's Senate and House of Representatives approved a gaming bill and Governor Tom Wolf signed it into law.
Gaming industry analyst Chris Grove, who owns OnlinePokerReport and other online gaming news outlets, predicts an almost immediate boost to the state's revenue with an estimated $120 million alone in licensing fees in a report titled Analysis: Pennsylvania Moves To Regulate Online Gambling.
Expected Market
While gross gaming revenue (GGR) and the size of the player pools are difficult to predict, one way of measuring it could be by examining the total market size and expected advertising expenditures.