He's previously tussled with Doug Polk over bitcoin and claimed to pioneered the loose-aggressive playing style in poker.
But now Dan Bilzerian is making perhaps his biggest leap into poker in quite a while. The so-called 'King of Instagram' has joined GGPoker as a brand ambassador.
“In these crazy times, GGPoker is the best option to get my poker on," said Bilzerian. "They cater to the recreational players and that’s the future of poker, not a bunch of math nerds.
"I’ve battled guys from the $2 buy-in to the $200,000 buy-in tables at GGPoker, and will be working with GG to make cash game tables even better for the average player out there.