The world's second largest online poker site, 888poker, is revamping its loyalty program on March 28 in a move that sees it move away from a rakeback model to one revolving around challenges, tokens, and climbing the scheme's various levels.
Known as the 888poker Club, the new loyalty program at 888poker rewards players with points when they complete challenges at the poker tables, on casino games, or 888's sportsbook. Once players hit a target amount of points, they move up levels and receive Gold Tokens, which can then be redeemed for prizes.