888poker, the world's second largest real-money online poker room, inked a two-year deal with Svenska Pokerförbunde, otherwise known as the Swedish Poker Federation, to host the online portion of the Swedish Poker Championships known as Poker-SM.
The Swedish Poker Association was founded in 2004 as a nonprofit association with all revenue, including membership dues and corporate sponsorships, earmarked for promoting poker's status in Sweden.
Each year the association hosts both an online and live poker festival available exclusively to Swedish residents only. Rational Group, the owner of PokerStars and Full Tilt, hosted both the online poker series and satellites to the live portion for the past few years.