A press release issued on Wednesday, April 15, announced that 888.com has inked a deal to become the first brand to partner with Spike TV, which is preparing to launch a channel in the UK.
Thanks to the agreement signed with Spike, 888.com will be able to advertise its 888poker, 888casino, and 888sport platforms in prime time (21:00-24:00) during popular shows such as Breaking Bad, The Walking Dead, Lip Sync Battle, and Sons of Anarchy.