One of the ventures that the NFLPA puts a lot of its time in is fighting back against the notion that its players are simply static, two-dimensional individuals, who only know football. So many players do so much more in their lives, most of which we never heard about, and often, for many of us, we don’t want to hear about, but they are fully fleshed-out individuals like all the rest of us.
This was the idea behind the #AthleteAnd hashtag that they use on Twitter, promoting stories about players doing things off the field. Just a somewhat random example would be Joshua Dobbs’ participating in an externship with NASA, after studying rocket science in college.