The XFL announced its return in early 2017. The Alliance of American Football announced its founding shortly after that. But their inaugural season already came and went, launching quickly and flaming out just as fast. That was, according to XFL Commissioner Oliver Luck, a “double-edged sword” for the revitalized XFL.
On the positive side, obviously, it takes out a direct competitor. It greatly expands the pool of players, coaches, and other relevant personnel that will be available to them. It gives them the opportunity to conduct an autopsy and figure out what didn’t work for them to make sure that they don’t do the same thing.