A confluence of events concluding at precisely the right moment to create the phenomenon known as JuJu. Looking back, certain events transpired in the exact sequence necessary to transform JuJu into a social media icon.
Never before had a rookie so quickly endeared himself to Steeler Nation. He went from “Who did they just draft in the second round?” straight to beloved cult status in what seemed like an instant.
JuJu blasted onto the scene just when the team, the city, and the league needed him most.
JuJu’s initial season just happened to coincide with the NFL veering from their no-fun-league reputation as they lifted the ban on touchdown celebrations, most of them at least.