LATROBE, Pa. — JuJu Smith-Schuster is a character, that's for sure. He also works hard ... really hard.
Somewhere between getting his dog, Boujee, an agent and an Instagram account, playing Fortnite with Drake and Ninja and having his bike stolen, the Steelers wide receiver has risen to become one of the most recognizable solo brands in all of team sports.
That story, the one where he smiles on YouTube, enjoys video games and gives season tickets to fans who tattoo his signature on their head .