Invented by legendary broadcaster Myron Cope in the dynasty years of the 1970s, the towel gives Steelers fans a handy way to support their team while supporting a good cause: Cope donated the Towel’s trademark to the Allegheny Valley School, a support program for people with developmental disabilities.
The Towels also take up space in the air above the seats, allowing Pittsburgh fans’ takeover of opposing stadiums to look even more absolute. But not everyone is a fan.
The Black and Gold rolled through the 2008 season, sitting at 11-3 when they came to Nashville to play the Tennessee Titans.