Do me a favor, go to your Facebook page and read the comments of some article/video/news snippet on one of the various Steelers sites you follow, such as Behind The Steel Curtain or Steelers.com (Behind the Steel Curtain, preferably, because—full disclosure—I write for that site).
What do you see? A plethora of posts like “#FireTomlin,” right? It doesn’t matter what news item is posted, either. It could be an article that discusses the team’s preseason schedule for this summer, and literally within the first two comments, you’ll have a “#FireTomlin” thrown in that gets like 19,000 replies, with 14,000 of them also stating that they, too, want Mike Tomlin, the head coach of the team since 2007, to be fired.