The 2018 season has proven to be a success story for the NFL, a result that probably came as a complete surprise to many prognosticators. The NFL's marketing department was faced with a dilemma. After decades of utilizing highlight reels of knockout collisions to advertise their product, they were no longer able to capitalize on the raw brutality of the professional game because of pending lawsuits pertaining to CTE claims and their corresponding commitment to the Heads Up program. The league quickly implemented a new gameplan to entertain the masses, because that is what the NFL is at it's core.
The NFL sure does love when a plan comes together for Conference Championship weekend
