With the East West Shrine Bowl just hours away, it’s a good time to learn a little about the history of the longest running all-star football game and the cause that inspired it. I had the opportunity to spend time talking with Shriners Hospitals for Children’s Bob Roller, National Director of Sports Management and Mel Bower, Chief Communication and Marketing Officer about the important work they do and how the game shines a light on that.
With the East West Shrine Bowl just hours away, it’s a good time to learn a little about the history of the longest running all-star football game and the cause that inspired it.