The National Football League can make an event out of anything. I feel as if Roger Goodell wanted to do a “Day in the Life” video, the NFL Network would run a 24 hour special to try to maximize their viewership.
I don’t blame them, you have to get what you can in today’s sports landscape.
One of the events which always seemed to gain more and more attention throughout the years was the annual release of the schedule. What used to just be posted in the newspaper one day and fans made notes on their calendars has turned into a huge event for the league.