The reach of the Pittsburgh Steelers will officially expand to the Republic of Ireland, thanks to the franchise receiving official marketing rights to the island as part of the NFL’s Global Markets Program.
The program is part of the NFL’s push to expand the reach of the league internationally, which started in January 2022. Tuesday, the program expanded, and that included a push into France, Ireland, Austria and Switzerland.
Pittsburgh, which already has marketing rights in Mexico, received marketing rights for the Republic of Ireland, and Northern Ireland Tuesday. The rights run for at least a five-year term, during which a club has the rights to pursue activities in that international market that are consistent with what they can do in their home market.