For decades, the Pittsburgh Steelers have been known to have one of the league’s top fanbases. A recent study from Emory University once again confirms that.
Author Michael Lewis has been trying to quantify “fandom” for years now. He breaks it down into three categories: fan equity, road equity, and social equity. Those focus on how much fans are willing to spend on their team, their presence at road games, and engagement on social media. He also adjusts for market size so large market teams don’t automatically win out just because of their location.