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Steelers Fighting Zoning Board To Create ‘Sign’ In Heinz Field Seats As Naming Rights Expiration Looms

The Pittsburgh Steelers want to create a sign within Heinz Field. A big sign. A sign that’s so big that that the Pittsburgh Zoning Board of Adjustment has a big problem with it. And the team is set to fight it out in order to get the plan approved.

The ‘sign’ isn’t actually a sign. Apparently, what they would like to do is to make a select number of seats within the lower portion of the stadium black in order to spell something out, such as ‘Heinz Field’, or maybe something else. But that won’t matter if they can’t meet the approval of the Zoning Board.