Cheering on the Steelers just got a little more stylish — thanks to coach Mike Tomlin’s wife, fashion designer Kiya Tomlin.
She teamed with Neighborhood Ford Store to design a Yowie — a versatile infinity-style scarf that can be worn as a bandana, scarf, head wrap, hairband or arm sleeve — that combines the Ford and Steelers logos with rivets as a nod to the region’s steel heritage. The unisex color scheme is blue, white, red and (of course!) black and gold.
“When I was asked by Neighborhood Ford Store to consider designing the motif for this season’s Yowie, I knew there would be some strict logo-use guidelines because both the Steelers and Ford have strong brands,” Ms.