If you were hoping to buy a Pittsburgh Steelers specific package for Sunday Ticket instead of spending money on the league-wide plan, blame the NFL. They turned away the chance to give fans such an option. In true Gordon Gekko “greed is fashion,” the NFL rejected a proposal by ESPN to offer $70 packages specific to one team. Meaning that out-of-market Pittsburgh Steelers fans could only pay for Steelers’ games without having to buy the entire and far more expensive package for many games they had no desire to watch.
Per a Bloomberg article via Pro Football Talk’s Mike Florio, the league “didn’t like” that idea.