The NFL has experienced many changes over the last couple decades when it comes to the Internet and the rapid spread of information on social media. One wrong sound bite can be used against a player or used by a team as motivation for an upcoming matchup. It’s called bulletin board material. Coaches and players will take any perceived disrespect or smack talk and use it as motivation throughout the week to get the competitive juices flowing in the locker room.
Former Steelers OL Ramon Foster recently spoke about some bulletin board material they used in the 2010 playoffs ahead of their matchup with the New York Jets in the AFC Championship Game.