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Pittsburgh Steelers’ Terry Bradshaw Effect on Fox’s NFL Coverage

1993 was momentous for companies which were fighting for the broadcasting rights of the NFL. ABC, NBC, Fox, TNT, and ESPN were all hoping for good deals and lodged bids to get the rights to broadcast NFL matches.

One of the biggest beneficiaries of the fact that NFL entered television rights negotiations was Fox. Its bid of almost $1.6 billion for four seasons of coverage was quite substantial and even managed to push long time NFL coverage partner CBS.

Back in those days securing the TV rights for the NFL was a big deal and can be compared to the 2018 Supreme Court ruling which legalized betting on the NFL on US soil.