The Pittsburgh Steelers launched Steelers Nation Unite (SNU) during the 2014 season. The Steelers advertised SNU as a way for Steelers fans to interact with the team and be recognized as, “’official members of Steelers Nation.” As an average Steelers fan, I of course signed up right away.
SNU offered a fan profile complete with a virtual playing card which fans could share on social media. Members could collect points for participating in different activities that led to various levels including discounts on the Pittsburgh Steelers store. Contests including being selected for on field experiences always if you were a lucky winner.