Most people here will, I expect, not care a whole lot about this, but I think it is disproportionately relevant to the current state of the NFL than a sponsorship has any right to be. After several years of Papa John’s being the ‘official pizza of the NFL’, the brand ended its relationship with the league.
It didn’t take long for them to find a new Pizza Daddy, however, as Pizza Hut stepped up to the plate and was willing to pay even more than Papa John’s did for the right to bear that distinction.