Baltimore Ravens QB Lamar Jackson doesn’t want former Dallas Cowboys QB Troy Aikman horning in on his territory. According to ESPN, Jackson’s attorneys have filed appeals in response to multiple trademark applications using the number 8. Of course, Jackson has worn the number his entire career, and owns several related trademarks himself.
Aikman’s use of the number on merchandise would “likely to cause confusion, or cause mistake, or to deceive”, Jackson’s attorneys argue. They further state that Aikman’s products are “highly similar in sound, appearance, connotation, and commercial impression”.
I haven’t seen the merchandise for either party, so I don’t know how similar they might look.