It feels like there’s been volumes written about “Matt Canada’s offense” these past few months. If you do a Google search you find dozens of articles, with titles like “Finding Hope in Matt Canada’s Offense,” “Kenny Pickett A Seamless Fit in Matt Canada’s Offense,” and “Mason Rudolph Says Steelers Didn’t Run Matt Canada’s Offense.” It’s a virtual cottage industry of all things Canada, from ESPN to BTSC to, hell, I don’t know, maybe Teen Cosmo.
So many of these articles describe Canada’s offense as “his.” That’s interesting. Realistically, no scheme or system belongs to a single coach.