Pittsburgh Steelers wide receiver JuJu Smith-Schuster is one of the most recognizable faces in the NFL as a result of his huge branding efforts the last four years. Because of that, it wasn’t surprising to see his likeness in a Sunday Super Bowl LV commercial
During the third quarter of Super Bowl LV between the Tampa Bay Buccaneers and Kansas City Chiefs, Smith-Schuster’s likeness appeared in a Verizon commercial with Samuel L. Jackson.
The commercial was a promotion for users to level-up to Verizon’s 5G Ultra Wideband – the fastest 5G in the world, with ultra-low latency.