2017 was a big year for JuJu Smith-Schuster. He was selected in the second round of the 2017 NFL Draft by the Pittsburgh Steelers, which he celebrated by jumping into the ocean. He turned 21, but before doing so recorded more touchdowns than anybody else in NFL history prior to his 21st birthday. And he became a sensation around the city, and around the NFL as a whole.
While his play on the field has much to do with what has made him so endearing in Pittsburgh, Smith-Schuster has also quickly turned himself (and his dog) into something of a social media savant.