Pittsburgh Steelers JuJu Smith-Schuster certainly knows how to market himself both on and off the field. That brand-building, however, has led to him becoming a very polarizing figure when it comes to fans of the team as well as those who cover the NFL. Smith-Schuster is now one of the biggest and well-known social media influencers in the NFL and that has resulted in quite a few marketing opportunities for the young wide receiver and USC product.
Smith-Schuster said recently on “The Michael Irvin Podcast” that he constantly has fellow NFL players hitting him up and asking how he goers about marketing himself so well.