The best time to add more football, in theory, is when there is no football. That is the hypothesis under which the Alliance of American Football is operating, as the upstart league has elected to hold their season immediately following the Super Bowl in the NFL.
The league is now in the second week of its inaugural season, with two games having been played yesterday, both the Arizona Hotshots and the Birmingham Iron winning for the second straight week. As you should recall, the Iron is the team to which the Pittsburgh Steelers are an affiliate for talent allocation.