GNC says it will pursue legal action against Fox Broadcasting after the network rejected GNC’s first Super Bowl ad days before the game.
Jeff Hennion, GNC’s chief marketing and e-commerce officer, released a statement today saying "GNC was proud and excited to launch our Courage to Change campaign during the Super Bowl, one of the biggest platforms of the year.
“However only six days prior, and after two approval processes, Fox Broadcasting informed us that our company and our message of inspirational true stories was not permitted to air due to NFL policy. In turn, GNC has retained legal counsel and is in the process of preparing a formal complaint with Fox Broadcasting Company.