Recently, Jim Rooney, brother of Pittsburgh Steelers president Art Rooney II, weighed in on the state of the franchise. Jim has nothing to do with the Steelers but was promoting a book he wrote about their late father. Since then, he has spent years doing the media rounds, the conversation inevitably spilling into Steelers’ territory.
More often than not, it has been innocuous enough, but his recent remarks ruffled some feathers. Essentially, he said the Steelers were doing the best they could in a tough environment. While technically true, it is not consistent with the team’s ethos.